Your Comprehensive Direct Marketing Solution
DTI helped a large retailer that was aware of the importance of effective marketing channels and customer loyalty in a highly competitive industry.
DTI provided the tools and industry expertise to enable this retailer to achieve the highest response for invitee attendance, the highest bump with a record increase in register sales, and the lowest cost of mailing in several years. Running an “in-line” program with print-on-demand also reduced the additional cost in batch management for an even higher ROI. Given these results and the fact that technology and compliance issues have been addressed, marketing management has renewed excitement about the value of customer loyalty programs.